The Millennial generation changed the marketing landscape. These tech-savvy kids were pioneers with their smartphones and tablets. They research products without the help of a salesperson, take advice from their peers across social media platforms and share their own experiences online. They continue to be an important demographic as they settle into careers and parenthood, […]
Read More from A New Brand of Consumer – 5 Tips for Marketing to Gen Z
During some downtime, a bride-to-be has an idle thought: “Maybe we should honeymoon in the Caribbean.” She pulls out her smartphone and does a search for “Caribbean resorts.” This act, automatically reaching for a device to get instant answers, is a micro-moment. At this moment, the bride will gather new information, learn about all-inclusive resorts, […]
Read More from What You Need to Know about the Micro-Moments Marketing Model
A check of your website’s analytics will tell you what marketers have known for years. The majority of visitors are now connecting to the internet with mobile devices. Depending on the demographics of your market, as much as 90% of your traffic is viewing your pages on cell phones. Even older users have embraced technology. […]
Read More from Best Practices for Building an Effective Landing Page
Marketing has evolved from broadcasted email blasts and Web 1.0 banner ads to content curated for specific market segments, targeted emails, social media campaigns, and other inbound marketing efforts. These campaigns seek to entertain, educate and provide consumers with solutions to their problems. The goal is to guide consumers along their buying journey to the […]
Read More from How AI Is Transforming the Digital Marketing Landscape
It was once the stuff of science fiction. Consumers enter a shopping center and, through some advanced technology, they are alerted to sales on the very items they came to buy. Today, it is how marketing is done. Consumers expect it and embrace the opportunities targeting offers them. According to an Infosys survey, nearly a […]
Read More from The Best Ways to Personalize Your Marketing Strategy
Instant messaging, website chatbots, social media interactions and live streaming make email communications seem almost quaint and destined to go the way of floppy discs and dial-up modems. However, the ability to send email messages to the right person at the right time and use email as part of a segmentation campaign makes your database […]
Read More from The Best Ways to Utilize Email in Your Digital Marketing Strategy
Business owners who have invested in a quality website, and consistent social media marketing, can become frustrated when it comes to converting that traffic potential, into sales and revenue. If your website and digital properties are tooled to gather customers, the next step is to design a retargeting strategy to keep them engaged with your […]
Read More from What is Retargeting and How Does It Work to Boost Customer Traffic and Sales?
Local search drives traffic to businesses who have a retail storefront, customer service or office location. Even if you are not sure how the Google algorithms and geo-fencing filters work to recommend businesses online, we promise that you have used this feature on your own smartphone. For instance, if you are driving through downtown Dallas […]
Read More from The Google 3-Pack: Why Your Business Needs to Be There
Did you know that YouTube is the second largest social media network, trailing only slightly behind Facebook? In 2018, YouTube boasts an audience of 1.5 million active users. Where YouTube also makes some important gains compared to Facebook for content exposure and crowd sourcing new customers, is that the engagement rates are higher in YouTube […]
Read More from Ready to Leverage Video Content for Advertising? Get Started with These Tips