05 Apr Best Practices for Building an Effective Landing Page
A check of your website's analytics will tell you what marketers have known for years. The majority of visitors are now connecting to the internet with mobile devices. Depending on...
Advertising
20 Mar How AI Is Transforming the Digital Marketing Landscape
Marketing has evolved from broadcasted email blasts and Web 1.0 banner ads to content curated for specific market segments, targeted emails, social media campaigns, and other inbound marketing efforts. These...
03 Mar The Best Ways to Personalize Your Marketing Strategy
It was once the stuff of science fiction. Consumers enter a shopping center and, through some advanced technology, they are alerted to sales on the very items they came to...
15 Nov The Best Ways to Utilize Email in Your Digital Marketing Strategy
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Instant messaging, website chatbots, social media interactions and live streaming make email communications seem almost quaint and destined to go the way of floppy discs and dial-up modems. However, the...
13 Jun What is Retargeting and How Does It Work to Boost Customer Traffic and Sales?
Business owners who have invested in a quality website, and consistent social media marketing, can become frustrated when it comes to converting that traffic potential, into sales and revenue. If...
15 May The Google 3-Pack: Why Your Business Needs to Be There
Local search drives traffic to businesses who have a retail storefront, customer service or office location. Even if you are not sure how the Google algorithms and geo-fencing filters work...
01 May Ready to Leverage Video Content for Advertising? Get Started with These Tips
Did you know that YouTube is the second largest social media network, trailing only slightly behind Facebook? In 2018, YouTube boasts an audience of 1.5 million active users. Where YouTube also...